Featured Work

FreshFeelz

Client

FreshFeelz

Role

UI/UX Designer, Visual Designer

Disciplines

Brand, Website, Mobile, Newsletter

My Approach

Simplified the customer journey from discovering services to booking appointments, while creating a fresh and premium digital experience.

About FreshFeelz

FreshFeelz is an Australian health and beauty booking platform connecting customers with salons, wellness providers and beauty professionals.

The project focused on creating a smooth booking experience across website, mobile and customer communications.

Building the Brand

A clean and contemporary visual direction created to communicate beauty, wellness and effortless confidence.

Extending the Identity

The identity was adapted across digital touchpoints while maintaining a polished and recognisable visual language.

Designing the Booking Experience

Designed a streamlined booking journey that helps customers discover services, explore providers and book with confidence.

Bringing FreshFeelz to Mobile

Created a mobile experience that makes discovering services, managing appointments and staying connected easier.

Newsletter Design

Designed branded email experiences to communicate offers, rewards and useful information while keeping customers engaged.

A Fresh Digital Experience

Brand, website, mobile and email were brought together to create a consistent experience throughout the customer journey.

Previous Next