Featured Work

Real Giving

Client

Real Giving

Role

UI/UX Designer, Visual Designer

Disciplines

Brand, Website, Newsletter, Social

My Approach

Balanced the needs of businesses and customers to create a clear, welcoming experience across the platform and marketing touchpoints.

About Real Giving

Real Giving connects customers with local businesses while helping businesses reach new audiences and grow their customer base.

The project brought branding, website, email and social communication together into one connected experience.

Building the Brand

A distinctive visual identity created to feel trustworthy, modern and connected to the local community.

Real Giving logo mark

Extending the Identity

Developed a flexible visual system that could adapt naturally across digital platforms and marketing communications.

Real Giving business card front Real Giving business card back

Designing the Digital Experience

Created a clear platform experience that helps customers discover businesses, offers and opportunities with ease.

Real Giving website home page
Real Giving deals and shop page
Real Giving merchant deal page

Responsive Experience

Adapted the visual system for mobile screens while keeping navigation, content and ordering information clear.

Real Giving mobile home page
Real Giving mobile merchants page
Real Giving mobile individual merchant page

Newsletter Design

Designed engaging email communications to help businesses promote their services while keeping customers informed.

Real Giving welcome email design
Real Giving merchant outreach email design

Social Media

Created campaign-ready social content designed to build awareness, communicate offers and encourage engagement.

Real Giving social media post — join and grow your business
Real Giving social media post — first 100 businesses

Connecting Businesses with People

Real Giving brings brand, digital and marketing communication together to create meaningful connections between businesses and customers.

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